I had great success in March and April 2014 when I set up my first galleries at Fine Art America. Then, on April 27, I hired Julian Rey Saenz to help me with my Photographic Art. He cataloged thousands of files, uploaded hundreds of files to Fine Art America, and created a database of over 8,000 Realtors to whom we could market Photographic Art as close-of-escrow gifts.
Photographic Art, and thus Julian’s job, had been capitalized for six months. I thought we would easily have appropriate sales at the end of six months to keep the company capitalized into the future as far as we wanted to go. That didn’t happen, and I’m not really sure why. I still have some analysis to do there.
Yesterday, though, I sold my first Photographic Art to Thomas J. Nelson, a La Jolla & San Diego Realtor who is using it as a close-of-escrow gift. Thomas and I have been working together since 2004; I have been doing the home inspections for his buying Clients.
Thomas bought a 48″x6.75″ metal print of San Diego Panorama. Looks like this:
Click on the picture for a huger version, and then visualize that huger version (1200 pixels wide) as a metal print 48″ wide. That’s four feet! It’s going to be awesome!
Total cost, including shipping, was $126.49, and my profit was $23.26. Not much but it will buy half a tank of gasoline. More importantly, though, I have that first sale as a close-of-escrow gift, which allows me to do better marketing, i.e., marketing with a testimonial.
Now if I do some projections with those 8,000 Realtors in my database, all I need for first-year success is 50 Realtors to buy close-of-escrow gifts similar to that just once a month. That would allow me to continue to capitalize the company with ongoing sales, and those ongoing sales would allow me to do some very serious marketing, including keeping a small inventory to use as samples and emergency close-of-escrow gifts.
Julian got a job with one of our city politicians. Maybe after political season is over with, or during the spring when Julian will be playing high school tennis instead of working, I can hire him back and we can have another go at this.
With or without Julian, I can make this work. I’m going to go back to what I was doing in March and April and see what happens for the rest of the year.
Have Bare Wall Syndrome? Need a unique gift?
Choose Photographic Art by Russel Ray Photos at Fine Art America.